A product that utilizes geolocation and Augmented Reality technology to give museum visits timely information through audio and text.
The mood board takes inspiration from ocean, forest and nature creatures. I want to create a relax and natural feeling of the design to let user feel hospitable, supportive and easy-going.
I selected color from the Burke Museum building, and created the logo based on the shape of the building to express a consistently design style.
After finished research and started ideation, it was easy to lose track of reference the research insights and came up with the solution not that focus on users' needs and pain points. That was why I felt difficult to keep working on because I felt I lack support and rely on my imagination. Therefore, I decided to stop my process and went back to review my research insights, and then listed the desired outcome and required key features. Afterworlds, I moved pretty fast and finally came up with the solution that aimed at users' needs and pain points. This project reminds me to keep my design user-centered and rely on the research insights.
For our school assignment, we only needed to look at one portion of the museum, but this seemed impractical from a business and marketing perspective because it is not realistic to develop one phone application only for one portion of the museum.
Thus, I reworked the project to better cover the entire experience, something much more practical for a museum user’s needs.